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04/04/11

Danone yogurt cups and the launch of WWF from sunlight, CO2 and water

Hamburg, 31 March 2011 - Danone is supported by the WWF as the first major yogurt brand in Germany in order to pack more environmentally friendly. Cup Activia yogurt from April bioplastics PLA (polylactic acid). PLA is made from vegetables, and therefore produce renewable natural raw materials. The objective is the conservation of fossil resources and reduce emissions of greenhouse gases is as follows: For the tops new 43-percent less fossil resources needed.

Their carbon footprint is 25 percent better than a conventional container. In addition, Danone will launch a new medium with the PLA, closed substance cycle: PLA containers should be recycled to EPL. The cup has been developed in close cooperation between Danone and the WWF. That all environmental aspects are considered in development. This is also reflected in the WWF logo on the product with the addition of "Partners for packaging environment.

For WWF is a bowl of PLA a promising alternative:" With plastics from renewable resources, we come to the view a world without oil a bit.Material from sunlight, CO2 and waterA material that is mainly from sunlight, CO2 and water is produced, is innovative. In addition, the plastic can make a good potential for recycling, "said Eberhard Brandes, Director General of WWF Germany. "We at the new first cup corn as a feedstock for our PLA. It is important for us to use sustainably grown corn. But corn is only an intermediate step for us: Our goal is the means of PLA is available agricultural waste for use in PLA PLA containers for recycling, "said Andreas Easter Mayr, CEO of Danone Germany and Switzerland.

IFEU Institute (Institute for Energy and Environmental Research) in Heidelberg estimated climate and other environmental impacts of the new cup of Activia - from the cultivation of corn in the manufacture and disposal. This life cycle assessment confirmed that the PLA-cup compared to the styrofoam containers used above generates 25% fewer greenhouse gases. In addition to reduce fossil fuel consumption by 43%. To ensure sustainable production of renewable fuels, the corn leaves after Danone - with support from WWF - CCSI standard (International Sustainability and Carbon Certification) certified. CCSI Seal documented that produces raw materials used for PLA Danone, according to social and environmental criteria, then all raw materials, for example, are not won in protected areas or areas of high ecological value.

WWF and Danone explicitly promote the cultivation of GMO-free corn. How to buy Danone for its many non-GM maize EPL. This is used not only for Danone PLA, but - similar to green power - a total plant food production for the PLA. Only with the greatest market demand separate flows of commodities are possible.

The new packaging looks the same as conventional vessels. Only work with the WWF logo with the words "environmental partner Packaging" EPL and icon at the bottom of the container to tell the difference. Removal is still on the yellow bag. "In the medium term is our goal to produce CO2 neutral Activia. In addition to production, our goal more environmentally friendly packaging and sustainable agriculture and healthy, " says Andreas Easter Mayr, CEO of Danone Germany and Switzerland The ecological view of Activia together.

Danone - the global market leader in fresh dairy products
The international group of Danone, based in Paris is one of the largest companies in the food industry and a market leader in fresh dairy products. The company is now present in 120 countries and employs about 80,000 people.

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